Stirling Safaris
A site that sells a Kalahari hunting safari to an American client twelve months before he boards the plane.
Visit the live site
The brief
Stirling Safaris hosts international hunters on concessions in the Kalahari. Almost every booking comes from North America, sight unseen, a year in advance, and often on a referral from a previous client. The decision is made entirely online.
Roland Mahne had the reputation and the concessions. What he needed was a site that carried the experience across an ocean: the land, the camp, the trophy quality, the memberships, and enough practical detail that a first-time visitor to South Africa could plan the trip with confidence. Day to day we worked with Leandri, who runs administration alongside Roland.
Scope of work
The build was quoted up front. Maintenance runs on monthly, with the season's content changing through the year.
Budget & timeline
Thinking behind the design
A hunting safari is one of the largest discretionary purchases a client will make, bought from photographs and a phone call. So the site leads with the land rather than with the offer, and every claim it makes is backed by something verifiable: a membership letter, a dated pricelist, a review with a name and a state attached.
The first screen is aerial footage of the concession with the sound stripped out, one line of type over it, and a single way in. No offer, no popup, no enquiry form fighting the view.
Stirling is a family operation, and that is the sell. The about page puts the family in front of the camp fire rather than behind a corporate line, then hands over the harder proof: PHASA and SCI membership, the trophy room, and reviews from hunters in Kentucky, Mississippi and Alabama.
Clients browse on a phone in a different hemisphere, often months apart, and always before they commit. The hero video is swapped for a still on small screens, the pricelist and newsletter download in one tap, and Roland's number dials directly.
Colour & type
The system the client now owns, documented on handover.
